The SEO article provides basic and advanced SEO concepts. This SEO introduction is designed for beginners and professionals.
SEO stands for Search Engine Optimization. It provides techniques to optimize websites so that it can position itself well on search engines.
Our SEO tutorial includes all search engine optimization topics such as black and white SEO techniques, how the search engine works, SEO market research, content search, on-page optimization techniques, off-page optimization techniques, social media optimization, SEO tools etc.
What is SEO?
SEO is search engine optimization. This is a process designed to optimize search engine sites. Help websites rank higher in search engine results when people search for keywords related to products and services. Moreover, it is a practice to increase the quantity and quality of website traffic through the results of organic search engines.
In other words, it means improving the process of improving the visibility of your site for related searches. The efficient your pages are visible in search results, the more likely you are to attract attention and engage potential and existing customers into your business.
Important of SEO for ranking website?
SEO consists of many different elements, and knowing what they do and how they work is key to understanding why SEO is so important. In short, SEO is important because it makes your website more visible, and that means more traffic and more opportunities to convert options to customers.
What are the different types of SEO?
The various SEO types are:
There are three main types of SEO which we’re going to discuss;
What is On-Page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank top and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as against to off-page SEO which refers to links and other outside signals.
In addition to publishing relevant, high-quality content, on-page SEO involve optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of proficiency, dogmatic and trustworthiness.
On-page SEO Benefits
Increase your SERP:
SERP (Search Engine Results Page) rankings determine how far up your website ranks on Google’s results page. The higher you rank, the more likely users will see your website when they do specific searches, which means that they are more likely to click on the link to your website. So by increasing your SERP, you’ll undoubtedly increase your CTR as well.
Increase your Page Rank:
It’s easy to mistake the Page Rank as the SERPs. Your SERP rankings is basically the ranking of your website on the results page, after all. Your Page Rank is an entirely different thing though. PageRank is a numeric measure Google gives to each individual web page on your website based on the number and quality of the links to each page.
Increase your websites Exposure:
More exposure is what you want, since more exposure improves the chances of getting more visitors and more customers. By using off-page SEO to increase your page ranking, which helps to increase your SERP rankings, you’ll end up increasing the exposure of your website, thereby drawing even more traffic to your website.
What is Off-Page SEO?
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.
Off-page SEO Benefits
A successful off-page SEO strategy will generate the following benefits to website owners:
Increase in rankings – This is the most important advantage of off-page SEO. The website will rank higher in the SERPs and this also means more traffic.
Increase in Page Ranking – Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.
Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is part of On-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of Off-page SEO, which is about generating exposure for a website through other channels.
Why should you optimize your site technically?
Google and other search engines want to present their users with the best possible results for their query. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. This is what, amongst others, structured data does. So, by improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher rankings or even rich results.
SEO tools are an important consideration to help optimize a website for search engines. Many tools differ in the scope of their function yet also analyze different SEO factors. Some of the most important areas to be analyzed are keywords, content, backlinks, domain and social media.